Create a Social Media Center of Excellence

ABOUT

The role of the social practitioner and department has evolved beyond someone's part-time duty in a siloed department. Social often touches multiple parts of the enterprise and social data is used by PR, marketing, sales, service, and for C-level reporting. Join us as we focus on how both Aetna and Accenture initiated their social journeys, lessons learned, best practices, and how they scale within their respective organizations.