Event Marketers: Maximize Your Event Lead and Data Capture Strategies

Odds are you've faced the challenges of a tighter marketing budget and felt the pressure of needing to know which events generate the most revenue. Join us to watch Victor Kippes, CEO at Validar Inc., crack the code on understanding your revenue contribution and share best lead and data-capture practices for your Marketing and Sales Cloud platforms. You'll delve into the impact lead decay can have on your pipeline, why a closed-loop marketing solution is your best weapon, and how exhibitors and event producers can better leverage lead retrieval, onsite registration, session attendance, and feedback data at your events. Learn tips on how to maximize the value of your Sales Cloud, Marketing Cloud, and Marketing Automation foundation.