The Future of Data and Privacy in a Cookieless Future


The shift is already on from cookies to new ways of targeting and measuring marketing. Consumers are changing too as they demand more value in exchange for their data. In this session, Salesforce SVP Martin Kihn explains how changes in the IDs used for ads and marketing, the rise of real-time unified profiles, AI-driven measurement methods and the privacy imperative will impact marketers -- and what we can do to prepare and thrive in the future.