How to: Pardot: Use Forms and Landing Pages


Recorded in May 2020.

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Lead generation is a key part of successful marketing automation strategies. In this video, learn how Pardot tools support your pipeline goals.

We'll cover:
- Lead generation tools in Pardot
- Use cases for each tool
- How to build forms and form handlers
- How to use layout templates and build landing pages
- Next steps and recommended resources

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