Configure Complex Scoring Rules in Marketing Cloud

Learn how to create scoring rules that target the data points most important to your business. Combine multiple objects, nest conditions, and apply complex logic.

Learn More:

Salesforce Help: Score People Based on Engagement and Fit: https://help.salesforce.com/s/articleView?id=mktg.mktg_data_scoring_parent.htm&type=5

Salesforce Help: Edit Data Model Object Properties: https://help.salesforce.com/s/articleView?id=sf.c360_a_data_model_object_properties.htm&type=5

(Salesforce Cloud product names are now Agentforce-branded – for example, Sales Cloud is now Agentforce Sales. You may still see Cloud names in Salesforce applications and documentation.)