Leading Through Change: How to Create a Marketing Measurement Strategy from Home

The modern marketer needs to be agile. Whether responding to a changing landscape, current events, or ephemeral consumer preferences, marketers need to be able to adapt quickly in order to provide opportunities for growth to support their business. In this session, learn how creating a measurement strategy and marketing system of record can help you navigate uncertain times with confidence, while always positioning marketing as a pillar for business growth.