Salesforce Data 360 + Google BigQuery: Zero Copy

The agentic enterprise emphasizes context in decision-making, yet many leaders struggle to harness their fragmented data. Salesforce and Google Cloud have partnered to provide a seamless integration of Salesforce Data 360 and Google Cloud BigQuery, allowing teams to access a complete view of customer data without duplication. This zero copy approach enhances data accessibility for autonomous agents, exemplified by Pepkor, which increased personalized loyalty engagement by 25% after unifying 64 million customer profiles. Discover how this partnership can optimize your data usage and enhance business performance.