Getting Started: Engagement: Data and Segmentation Basics

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Learn the basics of data storage and segmentation with guidance from Marketing Cloud experts.

This video explores:
- How subscriber data is stored in Email Studio
- An intro to data modeling
- The value of data segmentation
- Segmentation options and tools

Check out our entire Expert Coaching catalog here:
https://www.salesforce.com/content/dam/web/en_us/www/documents/success/expert-coaching-catalog.pdf