Salesforce on Alibaba Cloud Customer Story: Bayer Creates Omni-Channel Customer Engagement Platform

Bayer is a China Trailblazer! Discover how Bayer created a unified, localized customer engagement solution for its pharmaceuticals division powered by Salesforce on Alibaba Cloud.

Leveraging the customizable, scalable, and open Salesforce Platform, Bayer consolidated business processes and created an omnichannel platform that integrates with China’s unique local app ecosystem to effectively drive engagement with healthcare professionals.

“The Salesforce Platform integrates with WeChat very well. Our medical reps could do planning, getting approval of their events with physicians on WeChat,” says Philip Zhao, Head of Commercial IT & Digital Pharma China, Bayer.

Salesforce on Alibaba Cloud is committed to delivering success for our customers operating in China. Check out the video to hear from Bayer IT leaders about their incredible digital transformation journey with Salesforce.

Salesforce Core Clouds along with China-exclusive services are generally available and hosted on Alibaba Cloud in China. Visit salesforce.com/alibaba to unlock more insights on CRM solutions for China.